No. Prime is completely optional. It’s designed to support you and your vendor by providing enhanced visibility for your listings.

Each Prime upgrade lasts for 90 days for Sales properties and 45 days for Rentals. After that, the listing automatically returns to Standard placement. You or the vendor can choose to renew or extend the upgrade at any time.

Yes. Vendors can upgrade directly through our website, with your agency branding always visible. When they do, you’ll receive a 20% rebate  for Silver & Gold (if on a Membership Plan), credited to your account to use against invoices or future advertising.

No. Prime listings appear above Standard listings based on tier (Gold, Silver, Bronze), but relevance and listing age still apply. Upgrades last 90 days (or 45 days for rentals), after which listings return to Standard placement.

Prime listings appear exclusively on PropertyPal. Prime was developed specifically for the PropertyPal platform to maximise listing visibility and engagement with Northern Ireland’s largest property search audience.

You’ll receive a 20% rebate automatically when a vendor upgrades their listing to a Silver or Gold directly on PropertyPal.

Yes. All authorised agents can use Prime adverts. However, rebates are only available if you’re on a Membership Plan.

Your rebate credit is automatically credited to your PropertyPal account and can be used toward future Prime ads or against invoices.

Yes. The maximum balance is £250 at any one time. Once used, you can continue to earn new rebates up to this limit.

No. Your rebate will remain active while you stay on a Membership Plan and continue to use your account. If you move to Pay-Per-Listing, any remaining balance will be cleared.

Your CRM Enhanced Advert dashboard shows all rebate activity clearly.

You can upgrade via your property advert or by visiting:
www.propertypal.com/products/estate-agents/prime

Yes. Buyers can sort by “Date Added,” which shows listings in the order they were published.

Vendors can access their property stats through the “My Home" section of their PropertyPal account, including views and engagement data.

You can give your vendor access by adding their email address via the Enhanced Order Detail page in your CRM or purchase confirmation screen. Once added, they can log in to their PropertyPal account and view performance insights, including views and engagement, in the “My Property” dashboard.

Only agents can send the Showcase and Open Viewing emails via your CRM. Vendors cannot send these themselves.

No. The emails are pre-built in your CRM with your branding already applied. All you need to do is select the time of issue. 

You can choose the best time to send, for example:

• When the property goes live
• Before an open viewing
• To re-engage buyer interest

Emails are sent to active buyers searching in relevant areas, helping your listing reach an engaged audience.

Yes. You’ll receive an email notification when Prime has been purchased for your property.

Yes. Prime increases your listing’s visibility within search results, helping it stand out to more buyers and generate more enquiries. Enhanced listings have historically delivered up to 80% more enquiries compared to standard listings.