Marketing Shortlisted for WIB NI Award

We’re delighted to share that Carla Brogan, our Brand Marketing Manager at PropertyPal, has been shortlisted for Best Marketing Campaign at the Women in Business NI Awards 2025, sponsored by STATSports.<figure class="image image_resized image-style-side" style="width:25%;"><img src="https://content-hub.propertypal.com/media/Carla_Brogan_Brand_Marketing_Manager_b37d28ec7b/Carla_Brogan_Brand_Marketing_Manager_b37d28ec7b.jpg" alt="Carla Brogan - Brand Marketing Manager.jpg" srcset="https://content-hub.propertypal.com/media/thumbnail_Carla_Brogan_Brand_Marketing_Manager_b37d28ec7b/thumbnail_Carla_Brogan_Brand_Marketing_Manager_b37d28ec7b.jpg 122w,https://content-hub.propertypal.com/media/small_Carla_Brogan_Brand_Marketing_Manager_b37d28ec7b/small_Carla_Brogan_Brand_Marketing_Manager_b37d28ec7b.jpg 390w,https://content-hub.propertypal.com/media/medium_Carla_Brogan_Brand_Marketing_Manager_b37d28ec7b/medium_Carla_Brogan_Brand_Marketing_Manager_b37d28ec7b.jpg 585w,https://content-hub.propertypal.com/media/large_Carla_Brogan_Brand_Marketing_Manager_b37d28ec7b/large_Carla_Brogan_Brand_Marketing_Manager_b37d28ec7b.jpg 780w," sizes="100vw"></figure> Carla’s nomination recognises her brilliant work in shaping the PropertyPal brand through creative, impactful marketing campaigns. Her strategic approach and passion for storytelling have helped strengthen our presence across Northern Ireland, ensuring we connect with audiences in a meaningful way. The Women in Business NI Awards celebrate the achievements of women across various industries, and we’re so proud to see Carla’s hard work recognised. Good luck Carla!

Carla Brogan, Brand Marketing Manager at PropertyPal, has been shortlisted at the Women in Business NI Awards 2025.

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PropertyPal Records Busiest Day Since April 2021

On 19th February 2025, PropertyPal experienced a remarkable surge in activity, with 167,463 users visiting the site—the highest daily user count since 8th April 2021. This milestone reflects the strong momentum of Northern Ireland's property market and reinforces PropertyPal’s position as a leading platform for property seekers.Where Are People Searching the Most?Over the past 28 days, the following areas have experienced notable increases in searches compared to the previous period:<ul><li>Bangor (+37%) – Coastal living continues to attract buyers, with increased interest in homes near Seacliff Road and Ballyholme.</li><li>Ballymena (+35%) – A growing demand for suburban homes, particularly in Broughshane and Galgorm, has driven searches upwards.</li><li>Lisburn (+25%) – A popular choice for commuters and families, with growing demand driven by its convenience and accessibility.</li><li>Newry (+15%) – Interest in city-centre apartments and countryside retreats has surged, with buyers looking for a balance between urban and rural living.</li><li>Derry/Londonderry (+18%) – An increase in search activity reflects growing interest in the city, driven by its rich cultural heritage, thriving arts scene and strong community spirit.</li></ul>With property searches increasing, now is a great time to explore the market. Whether you're buying, selling or just keeping an eye on trends, PropertyPal is here to help you stay informed and find what you're looking for.

PropertyPal had 167,463 users on 19th Feb 2025—the busiest day in nearly 4 years! The property market is buzzing with buyers and renters.

PropertyPal & Millar McCall Wylie Launch Legal Calculator

Two of the biggest names from the worlds of law and property have joined forces to build a new online information resource aimed at supporting Northern Ireland homebuyers. As part of a collaboration with leading law firm Millar McCall Wylie, we now offer users a legal calculator tool allowing them to generate instant legal cost estimates against all property for sale on the site up to a value of £500,000. The partnership will also give PropertyPal users access to expert advice and guidance on all aspects of conveyancing, provided by the experienced team of solicitors at Millar McCall Wylie. Designed to educate homebuyers on the various stages, aspects and costs involved in buying a property, the companies are confident this resource will empower people to make more informed decisions and ensure complete transparency in terms of the fees, outlays and stamp duty that will apply. &nbsp;Commenting, Managing Partner with Millar McCall Wylie, Jan Cunningham: &nbsp;<blockquote>We’re extremely proud to be collaborating with PropertyPal, a brand that is trusted by hundreds of thousands of homebuyers and vendors every day in Northern Ireland.&nbsp;The partnership combines our legal expertise with the vast reach of PropertyPal to offer users a more in-depth experience when it comes to browsing properties online. Given that buying a property is a significant and complex process, our team will be providing ongoing advice to PropertyPal users through the website and social media channels in a straightforward, easy to grasp way. The new online legal calculator is something we believe will add real value to anyone considering their budget in detail. This is a valued strategic partnership for us and an excellent opportunity to align with another locally-owned company that shares our vision of providing useful, no-nonsense advice and support.</blockquote>&nbsp;<img src="https://content-hub.propertypal.com/media/image_1_72e4c2039a/image_1_72e4c2039a.png" alt="image-1.png" srcset="https://content-hub.propertypal.com/media/thumbnail_image_1_72e4c2039a/thumbnail_image_1_72e4c2039a.png 245w,https://content-hub.propertypal.com/media/small_image_1_72e4c2039a/small_image_1_72e4c2039a.png 500w,https://content-hub.propertypal.com/media/medium_image_1_72e4c2039a/medium_image_1_72e4c2039a.png 750w,https://content-hub.propertypal.com/media/large_image_1_72e4c2039a/large_image_1_72e4c2039a.png 1000w," sizes="100vw"> &nbsp; Jordan Buchanan, Chief Executive Officer of PropertyPal, added:&nbsp; &nbsp;<blockquote>Of the 130,000 people visiting PropertyPal every day, many are first-time buyers navigating the challenges of homeownership. One of the biggest hurdles they face is understanding the legal costs involved in purchasing a property. To address this, we’ve partnered with leading law experts, Millar McCall Wylie, to develop an innovative, bespoke legal calculator specifically for the Northern Ireland market. By embedding this tool directly into sales listings, buyers and sellers can now access instant legal cost estimates, helping them budget with confidence. Additionally, by providing the right information at the right time, we’re making the legal side of buying a home clearer, reducing uncertainty and empowering buyers to move forward with certainty. For estate agents, this adds an extra layer of transparency to listings, ensuring buyers have clearer expectations from the outset. With reduced uncertainty around legal costs, transactions can progress faster and with greater confidence, supporting smoother sales for both agents and their clients. Through combining innovative technology with expert legal guidance, we’re making home-buying more accessible while helping agents and buyers progress more efficiently.</blockquote>

PropertyPal & Millar McCall Wylie launch a legal fees calculator, helping NI homebuyers estimate costs & navigate conveyancing with ease.

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Marketing Shortlisted for WIB NI Award
Published 18 Feb 2025

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