Brand Insights from Independent Market Research

Published 03 Oct 2024

At PropertyPal, we take pride in being one of the leading websites for browsing and finding properties in Northern Ireland. To better understand how we’re doing and what our users want, we recently conducted comprehensive and independent market research. 

Here’s a little of what we discovered about our brand recognition and user experience across the region.

Key Findings

Our research revealed some impressive numbers. 93% of individuals aged 20-34, 97% of those aged 35-44, and 93% of individuals aged 45-60 are aware of PropertyPal. This level of brand recognition showcases our effective marketing strategies and the strong presence we’ve built in the property sector. PropertyPal has truly become a trusted resource for those seeking reliable property solutions.

When it comes to starting property searches, PropertyPal is a popular choice! In fact, 88% of people who actively looked for properties in the last two years reported that they visited PropertyPal to search and browse. These figures highlight our role as the home for property listings in Northern Ireland.

We know that a great user experience is vital for our success. Our research found that 95% of users rated their experience with PropertyPal as excellent or good. This high level of satisfaction shows that our users truly value the features and functionalities we offer, enhancing our reputation in the market.