How BBC's Hope Street Boosted Donaghadee Homes

Published 18 Dec 2024

Insights from NI’s leading local property portal PropertyPal suggests that interest in properties in Donaghadee rose whilst the most recent series of Hope Street aired on BBC One.

The drama series, which is airing its series four finale this week, is a co-commission between BritBox North America, BBC NI and BBC Daytime, with support from Northern Ireland Screen.

Donaghadee sets the scene for the majority of filming in locations across the town such as Shore Street, Donaghadee lighthouse and Port Devine Harbour.

Over the past two months, while the show was airing, the number of users browsing properties on PropertyPal in Donaghadee increased by 25%, while property views rose by 21% compared to last year.

Commenting on the rise in interest, Emma McNally, PropertyPal’s Chief Operating Officer said:

“Hope Street showcases the beautiful seaside location of Donaghadee and the popularity of both the programme and its setting has led to a spike in interest in property listings in the town. Last month we saw a rise in traffic to Donaghadee properties, contributing to an overall 20% increase in website traffic compared to the same time last year. With the show being broadcast on BBC One, across all of the UK, the exposure is not only positive for Donaghadee, but for NI as a whole & we anticipate that this momentum in traffic will continue to grow.”

Donaghadee was named as one of The Sunday Times Best Places to Live in 2024, alongside Portstewart and Belfast’s Ormeau.

Described as a “hotspot on the Ards Peninsula”, the town was praised for its “charming lighthouse, multicoloured houses, and a centre packed with useful independent shops, friendly cafes, pubs and restaurants showcasing local produce.”
 

Popular PropertyPal listings include:
 

138 Warren Road
Offers Around £1,800,000
Listed by John Minnis Estate Agents

Kilcoroon Cottage
Offers Over £330,000
Listed by : Ulster Property Sales (Donaghadee)

235a Millisle Road
Offers Over £799,950
Listed by: Independent Property Estates Ltd