WANT TO MAKE YOUR HOME STAND OUT?
ELEVEN STEPS TO HELP YOU GET THE MOST OUT OF PROPERTYPAL.COM
We see thousands of properties get listed on our website every month, and combined with our internal statistics; we know the ingredients of what makes the perfect listing that gets more enquiries. So, we wanted to share with you a selection of tips on what makes up the perfect listing, including what works and want doesn't. Need more views on your property? This selection of tips and tricks will help you achieve results for your listing.
1. USE HIGH QUALITY PHOTOS
We now support super-duper, high resolution, full quality images, so your home can really take centre stage. Take a look at our new photo gallery to see for yourself the impact that this can have on a visitor. The smaller the photo, the lower the overall impression that your home will have on a visitor, and in turn the less likely someone will enquire about your listing.
2. QUANTITY OF PHOTOS AND VISUALS
Visitors to our site have told us time and time again, the more photos you can supply for a particular listing, the more time they will spend viewing your home and the increased likelihood that they will shortlist and share it with other people. We recommend a minimum of ten photos per property listing to give visitors the best chance of seeing exactly what they need to see. Listings with more photos consistently achieve more enquiries than those with only one or two photos. It's also important to ensure you have pictures of both the inside AND outside of a property.
3. PHOTO ASPECT
To keep a consistent look and feel, our listings are designed for the first photo of the home to be "landscape" rather than "portrait" photos. This typically gives a better feel for the exterior of a home, which is where the first impressions are made. We prefer that the first photos in a listing is landscape rather than portrait to prevent photo information from being cropped in the listings.
4. PROFESSIONAL PHOTOGRAPHY
If you can afford it, professional photography is worth its weight in gold. They will ensure that adequate lighting is provided for each shot around your home, and that you put your best foot forward in terms of what aspects of your home viewers are likely to find interesting. Overall, this can drastically increase the number of views that your home receives.
5. PROFESSIONAL BROCHURE
Brochures can offer additional information and background on a property. A good brochure should contain information which isn't available in the listing (a good example would be the architectural detail, or historic information about the property) and be well design to accompany the listing. Many users prefer to print detail of a property out, and a PDF brochure can provide that extra bit of impact once printed. We provide fully automated, branded brochures as a service to our customers to take the hassle out of their creation.
6. HOME STAGING
Prepping your home prior to photos being taken is an important step to consider. We've seen beautiful home listings ruined by simply being untidy and the photos being rushed. Take the time to prepare your home, and simple steps such as adding warm lighting to a room, or fresh flowers to the kitchen table can additional impact with your photos. There are professional services out there specifically for this part of the home sale process, and it's worth considering doing it right to achieve the results you need. It'll be money well spent when it comes around to viewing time as well.
Remember that people are time poor on the web, and don't have time for cutting through waffle. A well written description that is factual and explains the features of a property clearly is far better than one full of fancy adjectives. Talk about the features that you can't show in the photos, and use it to compliment the visuals. Keep the language simple, easy to digest and include appropriate information such as room dimensions.
8. ACCURATE LOCATION INFORMATION
We facilitate the movement of map markers for your listing, so your home can be more accurately pinpointed on map view. Check your listing to firstly ensure that this is correct. If it's not, get in touch with your Estate Agent to get it updated. Another tip worth mentioning is the addition of house numbers. These help provide search engines with more accurate location data to both us, and other search engines such as Google to help your property get found by active searchers.
9. SOCIAL MEDIA
If you are looking to give your property some additional exposure, considering submitting to your contacts on any social platforms that you are involved with online. The following are just some networks you may choose to use to help promote your property. When a property gains traction on some of these networks, this also helps to increase its view count on PropertyPal.com, and in turn potentially become a "popular property".
10. YOUTUBE / VIDEO
Video walkthroughs are a great way to provide additional information and illustrate the scale and flow of your home. They save both buyers and agent's time, with many of the features having been seen prior to an appointment. A good video should be more than just a montage of photos that are already there; it should be professionally shot and edited and provide additional focal points for the viewer to truly see what the property comprises of. A quality video will increase the length of time a viewer will spend looking at your property on our site, and decrease the amount of time needed to make an enquiry decision.
11. GET FEATURED
Get twice the exposure of a regular listing by featuring it on PropertyPal.com - Place your property right at the top of our Search Results in your specified area, as a highly visible Featured Property.
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