In a recession, its particularly hard work to attract new visitors to commercial retail premises, and what better way to get some buzz going about your business than to do something wacky – like turn absolutely everything upside down. You’ve seen the worlds most weird and wonderful homes, but this one has got to be a contender for the most weird and wonderful commercial premise!

The Gap decided to do just that with this innovative campaign to attract shoppers into its stores. Created by Canadian advertising agency Cossette West, visitors to the Vancoover store on Robson Street found everything flipped on its head.

The entire shop front reversed, including logos.

Even cars outside got the overnight reversal treatment, creating additional buzz around the shop front.

Manikins, stuck to the roof.

Gap logo’s reversed on all of the bags during the campaign.

Hot dog stand reversed for added effect.

This Youtube video shows some of the efforts that went into creating an upside down store.